Consumer Survey: Healthier Sweet Treats

About You

Which age group are you in?

Under 18

18–24

25–34

35–44

45–54

55+

Do you buy sweets/confectionery regularly?

Yes, frequently (once a week or more)

Occasionally (once or twice a month)

Rarely

Never

Do you buy sweets for any of the following?

Yourself

Children

Grandchildren

Friends/family

Patients/customers

Other

Health & Preferences

How important is tooth-friendliness when choosing sweets?

(0 = Not important, 5 = Very important)

Have you ever been concerned about acid or sour ingredients in sweets (e.g. citric/malic acid)?

Yes, strongly

Somewhat

I wasn’t aware sweets contain acid

Would you be more likely to buy a sweet that is both sugar-free and acid-free?

Definitely

Probably

Not sure

Unlikely

Would you buy a product that had been tested and validated and ENDORSED by a recognised dental authority?

Definitely

Probably

Not sure

Unlikely

Do any of the following influence your sweet-buying decisions? (Tick all that apply)

Sugar content

Acidity / enamel damage

Artificial colours or flavours

Digestive sensitivity (reflux/IBS)

Suitable for children

Dentist-approved / tooth-friendly certification

Vegan or vegetarian

Allergy-friendly (no nuts, dairy etc.)

Purchase Behavior

Which of these would you consider buying regularly?

Sugar-free sweets

Low-acid / acid-free sweets

Certified tooth-friendly sweets

Natural-ingredient sweets

Vegan sweets

Organic sweets

Sweets with added health benefits (e.g. vitamins, prebiotics)

Where do you usually buy sweets?

Supermarkets (e.g. Tesco, Sainsbury’s)

Health food shops (e.g. Holland & Barrett)

Online (Amazon, brand websites)

Pharmacies (Boots, Superdrug)

Local/independent shops

School tuck shops or clubs

What price would you consider reasonable for a small pack of premium sugar-free, acid-free sweets approx. 10 in a pack and 10g each = 100g?

Under £5

£5.00–£5.49

£5.50–£5.99

£6.00–£6.49

£6.50+

Final Thoughts

What would make you switch from your current sweets to a new, healthier option?

Any feedback, worries, or suggestions about healthy sweets?

Closing

Thank you for taking part! If you’d like to be entered into a free prize draw or be first to try samples, please leave your email:

Full Name

Toothfruitz Consumer Survey

Healthier Sweet Treats